FAQs
Answer:
The Kyndex score measures your follower authenticity and engagement. It is currently most heavily weighted on Instagram but in the near future, we will take into account brand reviews, comment sentiment and other levers that will increase the accuracy of the level of influence.
Answer:
There are three formulas typically used for calculating ER by Reach:
ERR = Total Reactions/Reach * 100%
Average ERR = Total ERR/Count of Posts * 100%
or you can go with
Average ERR = Total Reactions/Unique Reach
Answer:
The Kyndex Score is an evolving method that as of April 2019 is most heavily weighted on your Instagram account and its authentic follower engagement. The influencer is benchmarked against other influencers in the same category of influence and of similar total follower counts. The goal of the Kyndex is to measure the influencers ability to put a brand in front of a genuine audience that is actively engaged with the influencer. The Kyndex score is updated Daily at midnight PST.
Answer: Overall the Kyndex Score itself is meant to help you have a quick evaluation as to the overall strength of the Influencers Authentic Following and overall engagement with their audience. As you move through the Kyndex metrics we've added in tooltips when you hover over the question mark next to the metric. Those tips should help you understand how to take that chart into consideradtion. However, we recommend you take a holistic approach and avoid evaluating any one metric too deeply as all the metrics combined are what is important. The charts are intended to give you further insights into the specific components of the overall score. So for example, just because an influencer doesn't post often compared to his or her counterparts this shouldn't be considered negative if the overall score is still high. However, if an influencers overall score is trending low one potential way to increase their score may in part be to increase their posting average as it may, in fact, lead to more engagement with their base.
Answer:
This is the percentage of followers that are likely to see everything you post and the percentage of those folks that are deemed to be "real people"
Answer:
Large spikes in either direction can be a red flag for authentic followings. Generally speaking, it is rare for someone to add thousands of influencers in a very short period of time. With the exception of a movie star having a blockbuster hit, or a similar situation, this almost never happens. Usually, when you see this, it is an indicator of followers that have been paid for or grown through giveaways or like-4-like schemes.
Answer:
There are a variety of reasons that your score may not be where you like it. Most often this would be due to the number of suspicious accounts or mass followers associated with your account. There are several apps on the market that can help you rid your account of these followers. It's important to note that all accounts have some number of suspicious accounts and mass followers as that is the nature of social influence. However, those benchmark numbers are already baked into your score. If you want a further analysis that isn't obvious from the tooltips on the Kyndex report, please email us at support@kyndoo.com and we'll be happy to give you personalized advice at no charge on how you can improve your follower authenticity and ultimately your score.
Answer:
We've done a lot of research and hands down Instagram remains to be the premier platform where social influence leads to action. Most influencers maintain accounts on several top platforms. And while platforms like Twitter and Youtube also have strong influencer ties, most influencers leverage Instagram when posting to those other sites to either drive traffic to or from Instagram and those profiles. We are actively evolving the Kyndex to leverage other methods of monitoring authentic engagement and results and will update this as we roll out changes to our method.
Answer:
We do offer white label services for PR firms and Agencies. Please contact Sales@kyndoo.com for more information.
Answer:
First off, Welcome to Kyndoo, we are excited to have you join our platform of quality, vetted influencers who care about professionalizing the influencer business. You are probably wondering where you go to apply to brand campaigns. On Kyndoo, the brands come to you, so as long as you've set-up your profile (using great profile photos, logged into social accounts to verify your identity and added your previous collaborations) all you need to do is sit back and relax. Now we know you aren't really sitting back. You are likely very busy creating content and engaging with your audience and while it might feel odd at first not spending hours on our site filling out RFPs, its because you won't need to waste that time because we are driving the brands to you. The reason you have to do that on other sites is that they don't have the level of metrics we provide to brands. Our brands know what they are looking for and our filters allow them to quickly find the influencers whose audience demographics and total reach meet their needs.