As the influencer industry blew up, so did the market for followers and engagements. Because of this, #FakeFluencers made their way into our social media feeds. Since then, they have been duping brands that are challenged to tell the difference between the real ones and the fakes, and we didn’t like that.
We started Kyndoo to help good influencers stand out from the bad ones, making it easier for brands to determine whom to trust with their campaigns. We want to help in fostering a business relationship between a quality brand and a reliable influencer who values their audiences, comes up with original content, and drives results.
Kyndoo is debunking the #FakeFluencers and restoring the authenticity and integrity that made this type of word of mouth marketing so effective.