Since the birth of Kyndoo, we've spoken with thousands of influencers. The real ones and the fake ones. The difference? The real ones have followings that are real people, not bots. #FakeFluencers can be hard to spot in plain sight, based solely on their follower count and post’s likes because they have thousands of bots filling in the numbers. This is because #FakeFluencers pay for followers to make them appear #FakeFamous. These days, it’s so easy to fake social media fame with just a few clicks of a button and a couple of hundred bucks to “invest” in an entourage of bots.
As an effect, #FakeFluencers are hurting the industry in general. Brands that have been duped by them or the Influencer Marketplaces that promote them are losing their belief. Their belief in how creative influencers are and how effective this avenue is for marketing their products and services. We saw all of this unfold and just couldn’t sit around doing anything.
We took it upon ourselves to put a stop to influencer fraud, find out who their followers are, what their interests are, and if they have buying intent. Sounds like a huge feat! But being tech geeks passionate about exposing truths and analyzing data, we knew #WeKyndooIt.
We built a community of vetted influencers with authentic audiences and a platform that provides brands with attribution tools, brand safety measurements, and campaign management. The result? Sales. A positive ROI. And a restored belief in influencer marketing.
Brands are happy. Real influencers are happy. We’re happy.
To be the most effective and reliable social commerce data company.
We provide transparency, education, and leadership to the social influence industry.
Our core values guide our decisions and culture. We are passionate about equality, data, and keeping it real.